Quality seal for the authenticity of images

Together with important photojournalistic institutions such as World Press Photo, VII Foundation, Magnum Photos, Photography Ethics Centre, National Press Photographers Association or the Syndicat des Agences de Presse Photographiques, laif supports the Statement of Principles of the joint initiative “Writing with Light”.

Online community for photojournalism

Development of an international community and publication platform for photojournalism and documentary photography.

We need more journalistic formats that reach their audience emotionally. On all channels, whether on the web, on paper, on social media or live on site. Formats in which people can participate and get involved and in which their living environment and everyday life are brought into focus and in which the connections are explained in a simple and catchy way.

We are building a steadily growing community through our shared passion for high-quality documentary photography and photojournalism. We arouse a fundamental interest in journalistic content through individually tailored added value around the topic of photography.

Content hub for photojournalism

Content hub and production platform for freelance journalistic reports and projects.

The aim of the project described here is to close a gap that has arisen due to the disappearance of quality journalism financed by the market economy.
Through a new and innovative structure, we give photojournalists access to the resources they need to produce and publish high-quality content:

PUBLIX Opening

Publix is a concrete place where the future of journalism and the public sphere can be thought about, negotiated, tried out and communicated to citizens.

As part of the opening in summer 2024, we are planning various participatory photojournalistic formats together with other institutions that will move into the building as residents.

tide symposium on media education and journalism

The symposium will shed light on topics relating to media education, journalism and editorial society in discussion rounds, lectures, workshops and workshop talks. The symposium is embedded in a forum for citizen producers, cooperation partners and civil society actors.

We are planning a lecture or workshop on the topic of “AI in photojournalism” as part of the event

The program will be published here soon.

Think tank “Visual solutions for science communication”

We are experts in visual storytelling. We can help translate complex topics into accessible language. The language of images. This is because it has an emotional impact, appeals to people more directly, arouses interest, sensitizes and quickly opens up discourse. We can be the “warm-up” for the start of effective and sustainable communication.

We want to make abstract or complex topics such as climate change or sustainability tangible and communicate them effectively. Based on our special focus on authentic documentary photography, we are developing a unique concept for a new form of scientific photography and are building up a pool of experts for this purpose.

We do not simply illustrate problems, symptoms or solutions. We bring things into the world that have never existed before. Because our photographers are already asking the question visually. Through this approach, they find new documentary or artistic answers that sensitize and open the audience to a topic.
The right format is considered right from the start, because visual formats are like a warm-up BEFORE getting into the complexity of facts and forecasts.
Whether lectures, discussion events, workshops, books, exhibitions, mobile photo events, social media or out-of-home campaigns, our projects and formats work like translators. Using the medium of photography, they interpret scientific facts and contexts beyond a cognitive level in such a way that they reach a broad and often uneducated audience on an emotional level.

As part of cooperation projects with scientific institutions and journalists, we want to further develop this concept and make a significant contribution to effective climate and sustainability communication.

Feel free to contact us so that together we can develop the right concept for you that will help your scientific work and your content to have more impact.

Be you. Be seen. Be heard. — “Jugend fotografiert Deutschland”

The nationwide photo competition invites young people from as many different social groups as possible aged between 10 and 18 to submit photo stories on a topic relevant to them as a team effort. It is a new and particularly low-threshold journalistic format that promotes young people’s media skills and enables them to voice their concerns through their own actions. This motivates them to engage with new topics and opinions and to enter into an effective dialog with others.